Fröjd

IMPORTANT NOTICE: Fröjd has gone through a complete makeover with re-release in August 2025. This grand makeover begun about a year prior to this re-release. Sometimes perfect takes time. Great is greater than good and this change was needed for Fröjd to become perfect.

FRÖJD PARFUM 

A person owning a cherry tree is the richest person in the world. Extremely elegant, luxurious and generous. Fröjd is a celebration of the cherry. Cherries and cherry trees appears in Swedish history and literature as symbols of true success and wealth and, when looking into it more deeply, an inner strength from overcoming hardship. Also, big sweet cherries are amongst the most exclusive fruits of the Swedish summer – beautiful, inviting and calling for that special attention.

Fröjd Parfum features rich fruity notes of cherry (strain Swedish Amazing Grace), cherry wood from the same strain, together with true Atlantic ambergris. This, together with an extra important maceration period, builds this fragrant castle from the ground up. It might be a mesmerising little bottle but don’t get dazed and confused by its material beauty. This cherry creation is deep and complex with a dozen faces and I as a professional perfumer are challenging you to explore them all. 

Fröjd is Swedish for delight. Unquestionable so.